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We are user insights specialists.

User insights inspire and inform the design process. This results in products, systems and services that better fit the needs and abilities of the user.
 
We help our clients:
  • Identify new market opportunities
  • Define user needs 
  • Inform design decisions
  • Empirically evaluate design options 
  • Reduce project risk and time to market 
  • Gain competitive advantage
 
Now in its 27th year, Davis Associates enables user-centred design by applying human science knowledge and research & evaluation methodology.
 
Learn more about the benefits of user insights.

 
 
Davis Associates is a Registered Consultancy with the Institute of Ergonomics and Human Factors.
 
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Davis Associates, davis associates and DAVIS ASSOCIATES are all Registered Trademarks of Davis Associates Limited

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What our clients say
“We have found Davis Associates insightful, professional and informed views of passenger behaviour invaluable in developing our new transport system (PRT). Without them we would be a lot less confident about receiving positive passenger feedback and the system being a success”
David Holdcroft, BAA
  

Projects



DA designed Train Operator Display for in-cab signalling now in service with London Underground.  

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