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LEGO Serious Play

User insights for design

If you harness user insights to inspire and inform the design process, your products, systems and services are far more likely to meet or exceed your customers expectations.    
Now in its 32nd year, Davis Associates® provides user insights by applying human factors knowledge and methodology to the design process.  Our empathic, evidence-based approach adds value by identifing innovation opportunities and de-risking projects.

Davis Associates is a Registered Consultancy with the Chartered Institute of Ergonomics and Human Factors. 

Gary Davis is a Trained Facilitator in the LEGO® SERIOUS PLAY® method, an amazingly effective workshop facilitation process.  

"Davis Associates", davis associates" and "DAVIS ASSOCIATES" are all trademarks belonging to Davis Associates Limited.  



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“Davis Associates were able to bring clarity to some very complex issues, in a simple way, which helped us make informed decisions. They really helped us understand ergonomics issues around new airport products”
Andrew Boyd, BAA

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