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User insights for design

User insights inspire and inform the design process, resulting in products, systems and services that better fit the true requirements and capabilities of the user.    
Now in its 30th year, Davis Associates® delivers user-centred design by applying human science knowledge and methodology to the design process.  Our empathic, evidence-based approach adds value by identifing innovation opportunities and de-risking projects.

Davis Associates is a Registered Consultancy with the Chartered Institute of Ergonomics and Human Factors.


Gary Davis is a Trained LEGO® SERIOUS PLAY® Facilitator

Phone:  +44 (0) 1438 716109

'Davis Associates', 'davis associates' and 'DAVIS ASSOCIATES' are all Registered Trademarks of Davis Associates Limited.  Davis Associates Limited is registered in England and Wales, no. 2794837.    



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“Davis Associates were able to bring clarity to some very complex issues, in a simple way, which helped us make informed decisions. They really helped us understand ergonomics issues around new airport products”
Andrew Boyd, BAA

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