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LEGO Serious Play

User insights for design

By harnessing user insights to inspire and inform the design process, your products, systems and services will be far more likely to meet or exceed your customers expectations.    
Now in its 33rd year, Davis Associates® provides user insights by applying human factors knowledge and methodology to the design process.  Our empathic, evidence-based approach adds value by identifing innovation opportunities and de-risking projects.

Davis Associates is a Registered Consultancy with the Chartered Institute of Ergonomics and Human Factors.  Founder Gary Davis is a qualified ergonomist and designer with extensive project experience.  He is also a Trained Facilitator in the LEGO® SERIOUS PLAY® method, an amazingly effective workshop facilitation process.  

"Davis Associates", davis associates" and "DAVIS ASSOCIATES" are all Registered Trademarks belonging to Davis Associates Limited.  Other entities trading as Davis Associates are in breach of Trademark law.



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"I do honestly think this has been my best day at work in 26 years (though I am exhausted).   Feedback has been unanimously glowing. You might say everything was awesome."  (Following a LEGO Serious Play workshop)  
Charles Sitch, Managing Director, RWS

“Davis Associates were able to bring clarity to some very complex issues, in a simple way, which helped us make informed decisions. They really helped us understand ergonomics issues around new airport products”
Andrew Boyd, BAA

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