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LEGO Serious Play

User insights for design

We use user insights to inspire and inform the design process, resulting in products, systems and services that better fit the true requirements and capabilities of the user.    
Now in its 31st year, Davis Associates® delivers user-centred design by applying human science knowledge and methodology to the design process.  Our empathic, evidence-based approach adds value by identifing innovation opportunities and de-risking projects.

Davis Associates is a Registered Consultancy with the Chartered Institute of Ergonomics and Human Factors. 

Gary Davis is a Trained Facilitator in the LEGO® SERIOUS PLAY® method, an amazingly effective workshop faciliation process.  

"Davis Associates", davis associates" and "DAVIS ASSOCIATES" are all trademarks belonging to Davis Associates Limited.  



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“Davis Associates were able to bring clarity to some very complex issues, in a simple way, which helped us make informed decisions. They really helped us understand ergonomics issues around new airport products”
Andrew Boyd, BAA

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