Greatest return on investment comes from considering user insights from the very beginning, and throughout the design process. Early in the process we can help identify new opportunities and define influence the design brief.
Our input also brings benefits during design development and delivery. On-going ergonomics expertise and re-iterative user testing helps inform your design decisions. For example, a usability problem can be corrected more quickly and at far less cost if it is identified at the concept stage rather than at a later stage. This is the basis of a true re-iterative, user-centred design process; continually considering the fit between the design and the needs and capabilities of the users.
Below, we've used the Design Council's generic four-stage
design process to show where we fit.
Methods
Discover
- Ethnography
- Behaviour observation
- Video Diaries
- Cognitive maps
Define
Develop
Deliver