<rss version="2.0"> 
<channel> 
<title>Davis Associates Blog</title> 
<link>http://www.davis-associates.co.uk/Blog</link> 
<description>Davis Associates is a company of user insights specialists. As qualified ergonomics consultants, we help our clients understand and respond to the true functional and emotional needs of their current and potential customers. </description> 
<lastBuildDate></lastBuildDate> 
<language>en-gb</language> 
<item> 
<title><![CDATA[Davis Associates to support the Fehmernbelt Fixed Link project]]></title> 
<link>http://www.davis-associates.co.uk/Blog/?blogId=48</link> 
<guid>http://www.davis-associates.co.uk/Blog/?blogId=48</guid> 
<pubDate>Wed, 22 Feb 2012 00:00:00 UTC</pubDate> 
<description><![CDATA[Davis Associates is providing human factors integration management and ergonomics design support to the Fehmernbelt Fixed Link project. &nbsp;The project will deliver the world's longest combined road and rail tunnel to join Denmark and Germany.<br />
<br />
Davis Associates was approached by FEM Consult to support their tender to provide design services for the electrical and mechanical systems. &nbsp;Gary Davis, who will be the Human Factors Integration Manager on the project said: &quot;We previously worked with some of the FEM Consult team on the &Oslash;resund Fixed Link project and I'm delighted to be working with them once again. &nbsp;We will be responsible for all human factors issues but most of our work will focus on the Link Control Centre, its operational concept and its SCADA and communications systems.&quot; &nbsp;<br />
<br />
The Fehmern Link is scheduled to enter service in 2020 and will allow road traffic to cross between Denmark and Germany in a fraction of the time offered by the current ferry service. &nbsp; For trains, the journey distance is reduced by a massive 160 km, currently required vis the Great Belt.<br />
<div>&nbsp;</div>
<br />]]></description> 
</item> 
<item> 
<title><![CDATA[Davis Associates advising BAA on security process]]></title> 
<link>http://www.davis-associates.co.uk/Blog/?blogId=47</link> 
<guid>http://www.davis-associates.co.uk/Blog/?blogId=47</guid> 
<pubDate>Wed, 18 Jan 2012 00:00:00 UTC</pubDate> 
<description><![CDATA[DAL is conducting a further ergonomics assessment for BAA at Heathrow airport. &nbsp;BAA continue to improve their hand baggage screening process and DAL has been providing human factors support for a number of years. &nbsp;<br />
<br />
&quot;We can't say too much about the curent study for obvious security reasons, but it is primarily concerned with ensuring the health and safety of security officers.&quot; says Gary Davis. &nbsp; Operational efficiency and the quality of the passenger experience are also being reviewed as part of the study.]]></description> 
</item> 
<item> 
<title><![CDATA[Andy Baker leaves Davis Associates]]></title> 
<link>http://www.davis-associates.co.uk/Blog/?blogId=46</link> 
<guid>http://www.davis-associates.co.uk/Blog/?blogId=46</guid> 
<pubDate>Thu, 22 Dec 2011 00:00:00 UTC</pubDate> 
<description><![CDATA[It is with much regret that we say goodbye to Andy at the end of December 2011. &nbsp;After 18 years with Davis Associates, including 11 years as Director, he has decided to move on to pastures new. &nbsp; We wish him all the very best in his new position. &nbsp;&nbsp;]]></description> 
</item> 
<item> 
<title><![CDATA[Heathrow's Pod is now in service.]]></title> 
<link>http://www.davis-associates.co.uk/Blog/?blogId=45</link> 
<guid>http://www.davis-associates.co.uk/Blog/?blogId=45</guid> 
<pubDate>Thu, 01 Dec 2011 00:00:00 UTC</pubDate> 
<description><![CDATA[Heathrow airport's new personal rapid transit (PRT) system is now in full service. &nbsp;The media have been flocking to review the new service, including <a href="http://news.bbc.co.uk/1/hi/programmes/click_online/9613795.stm">BBC Click</a>. &nbsp;Find out more about Davis Associates' work on the project <a href="http://www.davis-associates.co.uk/CaseStudies/HeathrowPod/">here</a>.<br />]]></description> 
</item> 
<item> 
<title><![CDATA[Misplaced trust in sat navs]]></title> 
<link>http://www.davis-associates.co.uk/Blog/?blogId=44</link> 
<guid>http://www.davis-associates.co.uk/Blog/?blogId=44</guid> 
<pubDate>Tue, 09 Aug 2011 00:00:00 UTC</pubDate> 
<description><![CDATA[We have been hearing stories, for as long as sat nav devices have been commonplace, about people blindly following them and ending up driving to unintended locations or through unsuitable routes. A story that sticks in my mind is one of a school trip to Hampton Court Palace. The coach driver followed a sat nav and ended up taking them to a small road called Hampton Court in Islington, North London!<br />
<br />
<img alt="Hampton court, islington: a narrow road, Hampton Court Palace" width="443" height="277" src="/Uploads/image/images%20for%20blogs/Hampton%20court.jpg" /><br />
<div><em>Image left: Entrance to Hampton Court, Islington</em></div>
<div><em>Image right: Hampton Court Palace</em></div>
<div><br />
<div>Another story, recently <a href="http://www.npr.org/2011/07/26/137646147/the-gps-a-fatally-misleading-travel-companion">published</a>, was about people following sat nav devices down non-existent roads in remote locations such as Death Valley in California. The article stated that in secluded and inaccessible places such as these, this misplaced trust could result in serious illness or even fatalities. Other stories include people being directed through fords or small villages rather than taking main routes. I&rsquo;m not someone who uses a sat nav. This is mostly because of early experiences where using one directed me past the same petrol station five times and warned me of a forthcoming roundabout when driving up the M1!</div>
<div>&nbsp;</div>
<div>So why do people place so much trust in sat navs to both get them to their desired location and to do this by taking an acceptable route? Why do people place more trust in an electronic device which has a high probability of using out of date maps rather than the physical attributes of their environments? I can understand why people might trust a sat nav over signage as signage is not permanent and could be out of date, incorrect or subject to vandalism. However, I cannot understand why someone would follow the path of a road which exists on an electronic device but which does not exist in reality.&nbsp;</div>
<div>&nbsp;</div>
<div>Perhaps it is not the case that the majority of people place too much trust in sat navs. Maybe we only hear about those people who make sat nav induced errors. However, even if these errors are only made by a minority, surely measures should be taken to mitigate against them. Sat navs could remind users to update their maps and software on a relatively regular basis. Users could be advised to look up their routes in advance of making journeys so that they can build up some prior knowledge of their preferred route and make an informed decision as to whether or not to follow the instructions provided by a sat nav. Users could also be advised that sat navs may not always give the most efficient route or be completely accurate.</div>
</div>]]></description> 
</item> 
</channel> 
</rss> 
 
