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<title>Davis Associates Blog</title> 
<link>http://www.davis-associates.co.uk/Blog</link> 
<description>Davis Associates is a company of user insights specialists. As qualified ergonomics consultants, we help our clients understand and respond to the true functional and emotional needs of their current and potential customers. </description> 
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<title><![CDATA[Preparing for a move]]></title> 
<link>http://www.davis-associates.co.uk/Blog/?blogId=50</link> 
<guid>http://www.davis-associates.co.uk/Blog/?blogId=50</guid> 
<pubDate>Wed, 01 May 2013 00:00:00 Europe/London</pubDate> 
<description><![CDATA[Preparations are well under way for the move to our new office. &nbsp;More details soon.]]></description> 
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<title><![CDATA[Gary Davis - solo practitioner]]></title> 
<link>http://www.davis-associates.co.uk/Blog/?blogId=49</link> 
<guid>http://www.davis-associates.co.uk/Blog/?blogId=49</guid> 
<pubDate>Wed, 17 Apr 2013 00:00:00 Europe/London</pubDate> 
<description><![CDATA[For over a year now, Davis Associates has been the working platform for Gary Davis as a sole practitioner. &nbsp; So how's it going?<br />
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Gary says: &nbsp;&quot;After heading a user-centred consultancy team for some 25 years, I've really been enjoying the extra flexibility of working solo. &nbsp;It's enabled me to provide a more personal and more focused service to clients. &nbsp;With many firms having their own&nbsp;in-house user insights specialists, UX designers, usability specialists, etc., they no longer need support from an outside consultancy team, but they do need occasional support from highly experienced individuals.&quot; &nbsp;<br />
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Since going solo, Gary has provided support to: &nbsp;Airbus; British Airways; FEMCO (for the Femern Tunnel project), engineering firm SKM; US medical technology company Medtronic; Acumen Design and their client Ethiad Airlines; New Experience and their client Sky; and even professional LEGO builders Bright Bricks.<br />
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&quot;I think the time was right for this change. &nbsp;My clients certainly seem happy with the type of service I'm now providing. &nbsp; The only downside is that things like the website and this blog don't get updated as often as I'd like!&quot; &nbsp;<br />
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Gary.<br />]]></description> 
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<title><![CDATA[Davis Associates to support the Fehmernbelt Fixed Link project]]></title> 
<link>http://www.davis-associates.co.uk/Blog/?blogId=48</link> 
<guid>http://www.davis-associates.co.uk/Blog/?blogId=48</guid> 
<pubDate>Wed, 22 Feb 2012 00:00:00 Europe/London</pubDate> 
<description><![CDATA[Davis Associates is providing human factors integration management and ergonomics design support to the Fehmernbelt Fixed Link project. &nbsp;The project will deliver the world's longest combined road and rail tunnel to join Denmark and Germany.<br />
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Davis Associates was approached by FEM Consult to support their tender to provide design services for the electrical and mechanical systems. &nbsp;Gary Davis, who will be the Human Factors Integration Manager on the project said: &nbsp;&quot;We previously worked with some of the FEM Consult team on the &Oslash;resund Fixed Link project and I'm delighted to be working with them once again. &nbsp;We will be responsible for all human factors issues but most of our work will focus on the Link Control Centre, its operational concept and its SCADA and communications systems.&quot; &nbsp;<br />
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The Fehmern Link is scheduled to enter service in 2020 and will allow road traffic to cross between Denmark and Germany in a fraction of the time offered by the current ferry service. &nbsp; For trains, the journey distance is reduced by a massive 160 km, currently required vis the Great Belt.<br />
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<title><![CDATA[Davis Associates advising BAA on security process]]></title> 
<link>http://www.davis-associates.co.uk/Blog/?blogId=47</link> 
<guid>http://www.davis-associates.co.uk/Blog/?blogId=47</guid> 
<pubDate>Wed, 18 Jan 2012 00:00:00 Europe/London</pubDate> 
<description><![CDATA[DAL is conducting a further ergonomics assessment for BAA at Heathrow airport. &nbsp;BAA continue to improve their hand baggage screening process and DAL has been providing human factors support for a number of years. &nbsp;<br />
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&quot;We can't say too much about the curent study for obvious security reasons, but it is primarily concerned with ensuring the health and safety of security officers.&quot; says Gary Davis. &nbsp; Operational efficiency and the quality of the passenger experience are also being reviewed as part of the study.]]></description> 
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<title><![CDATA[Heathrow's Pod is now in service.]]></title> 
<link>http://www.davis-associates.co.uk/Blog/?blogId=45</link> 
<guid>http://www.davis-associates.co.uk/Blog/?blogId=45</guid> 
<pubDate>Thu, 01 Dec 2011 00:00:00 Europe/London</pubDate> 
<description><![CDATA[Heathrow airport's new personal rapid transit (PRT) system is now in full service. &nbsp;The media have been flocking to review the new service, including <a href="http://news.bbc.co.uk/1/hi/programmes/click_online/9613795.stm">BBC Click</a>. &nbsp;Find out more about Davis Associates' work on the project <a href="http://www.davis-associates.co.uk/CaseStudies/HeathrowPod/">here</a>.<br />]]></description> 
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