Davis Associates

Human factors consultants

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Recruitment
Location

Wayfinding and information

Products

Seating

User interfaces

Control rooms

Wayfinding and information

Transport

Level crossings

Good information design reduces errors, enhances safety and contributes to user satisfaction. Our approach combines ergonomics good practice with graphic design and usability testing.

Examples of the decision points when wayfinding through a station

Wayfinding decision points


Examples of safety signage symbols

Safety signage symbols

Davis Associates are experts in positioning and designing information such that it can be seen, read and understood.

An user-centred approach is applied which captures good practice and empathises with the users’ influencing factors in each scenario. This is incorporated into a comprehensive information strategy, in which each piece of information is set in context.

Our expertise includes: 

• Expert review of existing or proposed systems, including DDA compliance

• User observation and behaviour analysis

• Journey shadowing

• User interviews and focus groups

• Information needs analysis

• Information strategy

• Graphic design

• Comprehension testing in accordance with ISO 9186

• Implementation strategy


To find out more about our experience, techniques and previous projects in this area, please download this one-page summary:


People-centred design for wayfinding and information

e-mail: ergonomics@davis-associates.co.uk

telephone: +44 (0)1707 663 665